Inferno
A pool builder beside a finished fiberglass pool at sunset in Middle Tennessee
Built for Leisure Pools

Builders Who Already Run a Crew, On Your Calendar.

Clint, you said pool builders have often had to grow on their own, without branding or marketing behind them. Your Leisure Pools dealer pages list branded locations in 12 states, and Nashville is a growing market close to home where we could start. We find owner-run pool and outdoor living builders there, warm them up, screen them against your criteria and book the ones who fit with your team. You pay only for qualified calls held.

Why Inferno

We find the people who grow brands.

We recruit, screen and launch owners for dealer and franchise programs across the US and Canada.

$200M+
Revenue Generated & Counting
31 Years
Building Sales and Dealer Organizations in the Field
Two Countries
Owners Recruited & Activated
We also own ServiceStake, and it works for you too.

ServiceStake is our directory of home service dealer and franchise programs, and we put our own marketing dollars behind it to bring in business owners looking for their next move. Leisure Pools is listed there free, linked straight to your own site. When an owner asks for more information on your program, your team gets the full lead package, and it is never passed to another program. That is demand we pay for, working alongside this pilot.

See your listing
adtdealership.com
The ADT dealer recruiting site Inferno built and runsBuilt and run by Inferno
Case Study

We run ADT's Dealer Recruiting Nationwide.

Same job we'd do for you. Find business owners who can run a team, get them interested, screen them, and put the right ones in front of the people who sign them.

102

Full-service dealers in onboarding

53

Sales-only partners onboarded

72of 160

Registered attended the last sales partner webinar

Results as of September 2026
01

The recruiting site

adtdealership.com, built to turn owners into applicants.

02

Paid campaigns

Ads on Facebook and Instagram aimed at business owners.

03

Partner intake

A sales partner application with an aptitude test built in.

04

Live webinars

Owners see the opportunity before anyone gets on a call.

05

Screening and booking

We qualify every owner and book the fits for ADT's team.

A crane lowering a fiberglass pool shell into a backyard excavation
30+
Locations that joined the Elite Dealer Program since its 2025 launch
What We Noticed

An Elite program still adding builders. One growing market close to home.

Elite is growing

More than 30 locations have joined the Elite Dealer Program since 2025, across the Leisure Pools and Aviva Pools networks. Leisure Pools Coastal Mississippi reported lead growth of up to four times.

Explore Industries, Elite Dealer Program release, May 2026
You work with established local builders

You said many pool builders have had to grow on their own, without branding or marketing behind them. Our call screens for owners who already build and want that support. Costs and terms stay with you.

Clint McClain, Elite Dealer Program release; Explore Industries, Become a Dealer
Nashville, a growing market close to home

Your Leisure Pools dealer pages list 27 branded locations in 12 states. The five Nashville counties hold 1.79 million people, and Wilson County grew 18.5% since 2020. If you're already talking with a builder there, we'll point this at whichever market you'd rather start in.

Leisure Pools dealer pages, October 7, 2026; Census QuickFacts, July 2025
Inferno Intelligence

We already mapped Nashville's five counties.

Government counts for Davidson, Williamson, Rutherford, Wilson and Sumner, then cut down to the builders worth a call. This is the first step of the pilot, and it's already started.

1.79M

People in the five Nashville counties

1,096

Builders and outdoor businesses with paid staff

386

With 5 to 49 people, real crews with room to grow

8

Checked by hand so far, 4 or 5 of 5 on fit

Four neighboring trades, five counties
Landscaping516
Home builders250
Pools, fencing and other specialty165
Concrete and flatwork118
5 to 49 peopleUnder 5 people
From every builder to the right owners
  1. 1,096Businesses with paid staff in four neighboring trades
  2. 1,0491 to 49 people, so the owner still runs the jobs
  3. 3865 to 49 people, so there are real crews
  4. Owner-run. No chains, no franchise units
  5. Not already a Leisure Pools or Aviva dealer
  6. Passes all five fit tests
  7. 8Checked by hand so far. The full list is built in week one

U.S. Census Bureau, County Business Patterns, 2022 (latest release), landscaping, new home builders, other specialty trades and concrete contractors; QuickFacts population, July 2025. Size bands are a floor, since Census hides some small counts.

Built before, at scale
21,000+

Alarm companies in the national list for ADT's dealer recruiting

2,078

Licensed Florida alarm companies, built from state license records

432

Texas alarm companies found and scored across three cities in one run

What we know before the first emailFit 5/5

Turner Outdoor Living

Hardscapes and patios · Brentwood, TN

The business
State filing
Active since 2014
Run by
Owner, one location
Crew
8 people, 4 trucks
Service area
Williamson and Davidson
Reviews
4.9 stars, 142 reviews
Fit tests
  • Same homeowner customer
  • Already in the backyard
  • Skills carry over
  • Crews and equipment in place
  • Room to add pools
The owner
Name
Jake Turner
Mobile
(615) ••• ••••Verified
Email
jake@••••••.comVerified
Do Not Call
ClearVerified
Timing signals
Hiring
Posted a crew lead job in September
Website
Pool decks, no pools offered
Growth
Added a second crew this year

Sample record. Real owner details stay inside Inferno Intelligence and are never shown on a page like this.

Where it comes from
State business filingsWho owns it and how long it's been open
License rostersLicensed trades, checked against the state
Map listings and reviewsLocation, service area, reviews
Company websitesChecked by hand for services and crew
Owner contact matchOwner name, mobile and email
VerificationEvery email and number checked before use
Do Not Call scrubEvery number, before anyone dials
Growth signalsHiring posts and new vans
Inferno Intelligence

Who we'd reach first in Nashville.

Owner-run builders in Davidson, Williamson, Rutherford, Wilson and Sumner, scored on five tests: same homeowner customer, already working the backyard, skills carry over, crews and equipment in place, room to add pools. None appears on the Leisure Pools dealer pages. Each checked on its own website. Nobody has been contacted.

Nashville4 businessesHendersonville1 businessMount Juliet1 businessMadison1 businessFranklin1 business
Leisure Pools
The Leisure Pools Owner Route

We find them and warm them up. Your team picks who joins.

Six steps, all built for Leisure Pools in Nashville. Every piece is on this page.

A mini excavator digging a pool outline in a backyard01
Inferno Intelligence

We build the owner list

Owner-run pool, hardscape and outdoor living builders in Davidson, Williamson, Rutherford, Wilson and Sumner, pulled from public records and checked by hand.

A builder sitting in his work truck with the door open02

Ads to that list

Those owners start seeing your brand on social, Google and AI search.

A builder showing homeowners a pool design on a tablet03
From Inferno Growth

Three emails for your brand

Three short emails from an Inferno Growth Specialist, on behalf of Leisure Pools. No links. Builders reply to get your guide and video, then take the fit check.

04
Inferno makes this call

The pre-screen call

An Inferno Growth Specialist calls by hand, checks them against your criteria and books the fits. No autodialer.

05
From Clint

Mail, only if we can't reach them

Owners we couldn't get by email or phone get a one-page letter from you with a QR code to the fit check.

A finished backyard pool with lit steps and a fire pit at dusk06
Your sales team

Qualified owners on your calendar

Each one arrives with a full candidate card. Your team runs the call, the dealer agreement and onboarding. Owners not ready yet get ten follow-ups from our specialist, not you.

The Outreach System

We build all of it. You approve and take the calls.

Every piece below is set up and run by Inferno for Leisure Pools. Nothing touches your email domain or your ad accounts unless you want it to.

01Find
Builder listBuilt by Inferno Intelligence
Every owner verifiedName, mobile and email
Fit scoredFive tests, checked by hand
02Warm up
Facebook and InstagramAds to the owner list only
Google SearchFor owners who go looking
AI searchSponsored spots next to AI answers
03Reach
3 emailsFrom Inferno's inboxes, already warmed
Guide and videoOnly after they reply yes
Fit checkSeven taps, budget range included
Pre-screen callBy hand, against your criteria
04Deliver
Your calendarQualified owners only
Candidate cardEverything we learned, plus a PDF
DashboardEvery owner, every decision
Follow-upsTen for builders not ready yet
All of it runs on Inferno 360, our own CRM: inboxes, replies, call tracking, calendars and follow-ups in one place.
Opt-out and mailing address in every emailEvery number checked against Do Not CallYour domain is never used to send
Who the emails come from
The pilot
From an Inferno Growth SpecialistOn behalf of Leisure Pools
FromJordan Ellis, Inferno Growth, for Leisure Pools
  • Inferno's own inboxes, already warmed and ready
  • Replies come to us, and we handle them
  • Shown in the sample emails above
After the pilot
From someone on your teamBranded for Leisure Pools
FromSomeone on your team, Leisure Pools
  • We set up separate sending domains for the brand and warm them in about 3 weeks
  • Emails come from you or someone on your sales team
  • Your main domain never sends a cold email
  • Only with your written OK on the sender and every word
Week 1Build
  • Owner list built and verified
  • Your criteria signed off in writing
  • Ads, emails and guide approved by you
Week 2Warm up
  • Ads run to the owner list
  • Fit check goes live
  • Your team records the 3-minute video
Week 3Reach
  • Emails go out from our warmed inboxes
  • Replies get the guide
  • Pre-screen calls start
Week 4 onDeliver
  • Qualified owners on your calendar
  • Candidate cards and dashboard
  • Invoice every Friday
Your partEverything else is ours.
Approve the criteria and the copyOne 20-minute call
Record a 3-minute videoOn your phone, from our outline
Take the callsOnly builders who already qualified
Step 02 · The Ads

By the time we email, they've seen the brand.

We upload the builder list to the ad platforms, so these run to the owners we found. Six angles for Leisure Pools, each aimed at a different kind of builder. We test them against each other and keep the winners. Concepts for approval.

Swipe for all 6 angles

01IdentityLeisure Pools · pool builders who already run crews
LPLeisure PoolsSponsored···

Build pools around Nashville? Leisure Pools is talking with Middle Tennessee builders who already run good crews and want a national brand and marketing behind them.

LeisurePools

For Nashville pool builders

You already build pools.Put a national brand behind them.

Brand and marketingExplore Academy training
Take the 2-minute fit check
infernogrowth.comSee if you qualify in 2 minutesLearn more
LikeCommentShare
02Cross-sellLeisure Pools · hardscapers who already pour the deck
LPLeisure PoolsSponsored···

Hardscape and outdoor living pros. You already build the patio, the pool deck and the fire pit. Leisure Pools is talking with Nashville builders who want to sell the pool too.

LeisurePools

For hardscape builders

You build the deck.Now sell the pool.

Same backyard, bigger jobTraining included
Take the 2-minute fit check
infernogrowth.comBuilt for outdoor living prosLearn more
LikeCommentShare
03MomentumLeisure Pools · Elite growth from the release
LPLeisure PoolsSponsored···

More than 30 locations have joined the Leisure Pools and Aviva Pools Elite Dealer Program since 2025. The company backs its dealers with brand, marketing and training.

LeisurePools

For pool and outdoor builders

30+ Elite locations.Since 2025.

Brand and marketing150,000+ pools installed
See if you qualify
infernogrowth.com2-minute fit checkLearn more
LikeCommentShare
04CraftLeisure Pools · fiberglass installs faster
LPLeisure PoolsSponsored···

Fiberglass pools install faster than gunite or vinyl and need less upkeep. Leisure Pools is talking with Nashville builders who want more pools done each season.

LeisurePools

For builders who like fast jobs

Gunite takes time.Or a faster install.

Fast installationLow maintenance
Take the 2-minute fit check
infernogrowth.comBuilt for busy buildersLearn more
LikeCommentShare
05BrandLeisure Pools · keep the company, add the name
LPLeisure PoolsSponsored···

Leisure Pools dealers stay independently owned, with brand, marketing and training support from the company. You keep the company. You add the brand.

LeisurePools

Keep your company

Keep your company.Add a national brand behind it.

Independently ownedBrand and marketing support
Take the 2-minute fit check
infernogrowth.comYour company stays yoursLearn more
LikeCommentShare
06Low frictionLeisure Pools · for builders who saw an ad and waited
LPLeisure PoolsSponsored···

Thought about it but never had time to look? The Leisure Pools fit check takes two minutes on your phone. A short call only if it fits.

LeisurePools

Two minutes on your phone

Curious? 2 minutes.No pressure.

Seven quick tapsA short call if it fits
Start the fit check
infernogrowth.comNo pressure, 2 minutesLearn more
LikeCommentShare

Concepts for your approval. Final ads use your brand files and run under your ad accounts or ours.

Your owner list, uploaded

The same owners we'll email and call are the ones who see the ads.

Seen before they're contacted

A week of ads first, so the brand looks familiar when our email lands.

No money talk in any ad

No earnings, investment or territory claims. The fit check asks for a capital range so job seekers drop out. Fees and investment stay with you.

LeisurePools
The Builder's Guide to Leisure Pools
One page and a 3-minute video from Clint McClain
  1. What the business is
  2. What you already bring
  3. What Leisure Pools brings
  4. How the first steps work
  5. Questions to ask us
Clint McClain · Explore Industries
3-minute walkthroughFrom Clint McClain
The Lead Magnet

What they get when they reply.

The cold emails never send a link. They ask if they can send this. A reply is the yes, and only then does the guide go out, with the fit check at the bottom.

What the business isPremium fiberglass pools and spas, sold and installed by independent builders.
What you already bringCrews, equipment, and homeowners who already trust you with their backyard.
What Leisure Pools bringsA national brand, centralized marketing and Explore Academy training.
How the first steps workA 2-minute fit check, a short first call, then a sit-down with the Leisure Pools team.
Questions to ask usHow training works, what the marketing includes, and what happens to the company you run now.
Video talking points for ClintRecorded on a phone. We give you the outline, you say it your way
1. Who we are and why Explore Industries built the Elite program 2. What we look for in a builder 3. Why builders who already run crews are a good fit 4. What training and marketing look like 5. What the first call is, and how to take the fit check

Lives at infernogrowth.com/nashville/guide, with a PDF version. Your team approves it first.

Our Outreach Program

Your brand. Sent and called by us.

Filled in for Leisure Pools with a sample owner. Your team approves every word before anything goes out.

Every email has an opt-out and a mailing address. Every number is checked against the Do Not Call registry before we dial.
Subject linesquick questionquestion for jaketurner outdoor x leisure pools
01Email 1 · Day 0After a week of ads. No link. Asks permission to send the guide · 4 variants
FromJEJordan Ellis, Inferno Growth for Leisure Pools
ToJake Turner, Turner Outdoor Living
Subjectquick question

Baseline: segment opener · Elite proof · guide CTA

Hi Jake, Building outdoor living projects around Nashville means you already run crews in other people's backyards every week. I'm reaching out for Leisure Pools. They're talking with a few Middle Tennessee builders about becoming a dealer, with their brand, marketing and training behind the crews you already run. More than 30 locations have joined their Elite Dealer Program since 2025. Mind if I send over a one-page guide and a 3-minute video from their team? Jordan Ellis Growth Specialist, Inferno Growth On behalf of Leisure Pools Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324 Not interested? Reply "no thanks" and we won't write again.
02Email 2 · Day 3Same thread. Re-offers the guide in fewer words · 4 variants
FromJEJordan Ellis, Inferno Growth for Leisure Pools
ToJake Turner, Turner Outdoor Living
SubjectRe: quick question

Baseline: re-offer

Hi Jake, I reached out the other day about the Leisure Pools guide for builders. Mind if I share it here? Jordan Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324 Not interested? Reply "no thanks" and we won't write again.
03Email 3 · Day 7Same thread. Last touch with an easy out · 4 variants
FromJEJordan Ellis, Inferno Growth for Leisure Pools
ToJake Turner, Turner Outdoor Living
SubjectRe: quick question

Baseline: clean exit

Hi Jake, Last note from me. If adding pools isn't something you'd consider, just say so and I'll close the file. If it is, reply "guide" and I'll send it. Jordan Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324 Not interested? Reply "no thanks" and we won't write again.
04The reply that sends the guideWithin the hour of a yes · Only after they reply yes. The first email with a link
FromJEJordan Ellis, Inferno Growth for Leisure Pools
ToJake Turner, Turner Outdoor Living
SubjectRe: quick question
Here you go, Jake. The one-page guide and the 3-minute video from their team: infernogrowth.com/nashville/guide If it looks like a fit, the 2-minute fit check is at the bottom of that page, and someone from our team will call you for a short first call. Any questions, just reply here. Jordan Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324 Not interested? Reply "no thanks" and we won't write again.
The Fit Check

Tap through it like an owner would.

Every ad, the guide and the letter land here. Seven taps, including one capital range question, then fits book the pre-screen call with us.

Seven quick tapsTheir company, work, pools built, crew, timing, showroom and budget range
Fits book the pre-screen15 minutes with an Inferno Growth Specialist
Not ready yetThey get ten follow-ups instead

Demo only. Nothing you enter is sent anywhere.

infernogrowth.com/nashville
Leisure PoolsBuilder Fit Check
Already build backyards? See if you're a fit in 2 minutes.
What Your Team Gets

Every qualified owner, on one screen.

After each call your team logs a decision and a note. That's what Friday's invoice runs on. Click any name. Sample data.

CandidatesSample data

Explore Industries · Leisure Pools · Nashville pilot

Search candidates
Booked
7
Since launch
Held
4
Showed up
Qualified
2
Billed $3,000
Your review
1
36 hours left
Next call
Oct 21
Marcus Hale · 10:00 AM
All candidates
CandidateTradeStatus
Nashville outreach so farUpdated daily
Builders on the list160
Saw your ads134
Replied for the guide33
Pre-screened by us27
Booked with your team7
The 5-Call Pilot

Pay for show-ups. Not leads.

$1,500
per qualified call held · 5 calls, $7,500 at most
Nothing up frontNo retainer and no launch fee. If nobody shows, you owe nothing.
01You define qualifiedOwners who already build pools or outdoor living projects, run their own crews, and want the brand and marketing support of the Elite program. Your team sets the final criteria, in writing, before we contact anyone.
02Held means they showed upNo-shows are never billed.
03Invoiced every FridayOnly for the qualified calls held that week.
0448 hours to flag any callNot qualified means not billed.
05One brand, one marketYou pick both.
06Your team does the sellingAgreements, training and onboarding stay with you. We never discuss dealer costs or terms.
Your Next Step

Pick the market. We'll build it there.

Twenty minutes. Your team tells us what qualified means, we confirm the market, and the first builders start seeing your ads.

Book 20 Minutes
Rodney England, Inferno